Emily Lawless

Design with purpose

Product Design graduate → Digital Designer →
Graphic Designer → Lead Designer for a product brand.
Graphic Designer with 5 years' experience delivering branding, packaging, digital, and campaign design across automotive, retail, and charity sectors. Experienced in developing brands across multiple touchpoints, from product launches and e-commerce websites to marketing campaigns and large-format print.
CV
Professional Experience
A1 Automotive Group | Graphic Designer
April 2023 - Present
Lead designer for Alpha Detailing, A1 Automotive Group's in-house detailing brand, alongside wider design responsibilities across the B2B buying group.
Alpha Detailing | Brand & Content Designer
• Sole creative lead responsible for the launch and ongoing development of the Alpha Detailing brand.
• Designed packaging and branding for 45+ products, managing projects from concept through to market.
• Produced 500+ creative assets across photography, video, email marketing, social media, and campaign design.
• Designed and launched two brand websites, including a WordPress e-commerce platform developed with external developers.
• Developed marketing, retail, and event materials supporting 80+ stockists and industry trade events
A1 Automotive Group | Graphic Designer & Marketing Assistant
• Designed print and digital marketing assets for a B2B automotive buying group and 160+ independent member businesses.
• Managed creative content across 3 social media channels and contributed to wider email, print, and editorial campaigns.
• Delivered branding, promotional materials, and exhibition graphics for UK and international trade events, leading on-site delivery for the most recent UK event.
• Collaborated with stakeholders, suppliers, and members to deliver marketing campaigns and presentation materials.
Newark & Sherwood CVS | Digital Designer
August 2020 - April 2022
• Designed accessible digital and print materials supporting community engagement and digital inclusion programmes.
• Created website, social media, video, and campaign assets across multiple digital platforms.
• Delivered digital skills training and produced educational resources for vulnerable and elderly users during COVID-19
Education
University of Brighton
Product Design BSc (Hons), 2:1
2016 - 2019
Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere Pro
WordPress
Figma
Expertise
Digital / Marketing
Social Media Management
Content Creation
Product Photography
Email Marketing
Campaign Design
WordPress/Wix
Video Editing












